The ASM Experience Museum is a museum dedicated to the history and culture of the French rugby union club ASM Clermont Auvergne. The museum is located in Clermont-Ferrand, France and opened its doors in 2014. It features interactive exhibits and displays showcasing the team’s history, players, coaches, and achievements. Visitors can explore the evolution of rugby union, see historic jerseys and memorabilia, and experience what it’s like to be a player on the field through immersive simulations. The museum also offers guided tours and educational programs for groups and schools. It’s a must-visit destination for rugby fans and sports enthusiasts visiting the Auvergne region.